Our Mission
To give every family the tools to create, preserve and transmit their memorial heritage in a secure, ethical and accessible way.
The Story of MYWIE
MYWIE was born from a simple belief: whether your family gathers in a Glasgow tenement, a Cotswolds cottage or a high-rise in London, every story deserves to be kept and passed on.
The Loss
It began with the sudden loss of someone we loved. Faced with an empty chair at Christmas and memories fading like old Polaroids, one thought wouldn't leave us: never let what makes us who we are simply vanish.
The Awakening
From this pain was born the will to create a space where every life story can be preserved, protected and passed on. A personal ordeal became a meaningful mission.
The Inverted Tree
The major innovation: a family tree that goes from present to future, a unique approach.
MYWIE is made for every family
Whatever your story, MYWIE is here for you.
Blended families
Because bonds of the heart matter as much as bonds of blood.
Distant families
So that distance never means forgetting.
Families who want to pass on
So every memory, every value crosses generations.
Families who want to protect
Secure what matters most and prepare the future with peace of mind.
Our Values
Privacy Respect
Your data is sacred. We never sell it and strictly comply with GDPR.
Ethics & Transparency
No advertising, no deceptive interfaces, no manipulation. Our business model relies solely on your trust.
📜 Read our Ethics Charter →Our Governance
MYWIE is built on a unique vision of family memory.
Personal sovereignty
Every user is the sole owner of their space and content.
Explicit consent
No family connection without clear agreement from both parties.
Absolute neutrality
MYWIE never judges, compares, or takes sides.
Free transmission
Everyone decides what to pass on, to whom, and when.
Zero conflict
The platform is a memory refuge, not a family court.
Why an Inverted Tree?
Traditional family trees go back into the past. MYWIE takes a different approach.
We start from you, today, and we build towards your descendants. Why?
- • You are the narrator of your own story
- • You pass on to those you know and love
- • You create a living legacy, in real time
- • You give your children a window into their origins
The inverted tree is not just a technical innovation, it's a new philosophy of family transmission.
Join Our Community
Thousands of families already trust us to preserve their legacy. What about you?
Get Started Free
